Paid Media
UGC Examples
Grandma Skit
Competitor Comparison
Listicle
-
CTR = 2.37%
ROAS = averaging ~3 ROAS (top performing)
CVR = 4%
-
Best performing in driving clicks
Thumbstop Rate = 51.5%
Before/After
-
Reach = 58k
Trial Sign Ups = 6
Thumbstop Rate = 38.9%
Skincare
Testimonial
Wellness
Problem/Solution
Home
Gifting
Family
Food
Demonstration